BMW would like to introduce the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members of the Emergency Services unique offers on our complete range of vehicles.

This scheme gives members and their immediate family the opportunity to benefit from exclusive stock offers and bespoke factory orders on the full range of BMW models, the complete MINI range, BMW Motorrad Bikes and the growing range of BMW i vehicles and Plug-In Hybrids.

Benefits of the programme include:

  • Discounts not available via the retailer network.
  • Part Exchange your car for a new one, with finance available.
  • Offers open to immediate family members.
  • A safe and convenient online selection and payment process.
  • Online paperwork and secure payment process.
  • Contactless handovers and direct delivery service available via covered transporter*.
  • Friendly, knowledgeable team who are on hand to provide an easy one-stop experience.
  • Your new car will come with 3 years Roadside Assistance, 3 years Warranty and 12 Months Road Fund License.

BMW are delighted to extend the scheme to family, to find more information please contact their dedicated sales team on:

T:  0370 700 5214




About BMW Group International & Specialist Sales Division

Exclusively operated by BMW Park Lane via their online showroom and offices in the heart of London’s Mayfair. The dedicated BMW Group International & Specialist Sales Division are on hand to help guide you through the process, answer any questions you may have and find the perfect BMW Group vehicle for you.


The Military & Emergency Services have a long and successful relationship with the BMW Group and we are excited to announce that you and your family can now benefit from this BMW Group Affinity programme.


*All offers subject to availability, mainland UK only.